There are no two ways about it, writing content is time-consuming.  You may have some great ideas of what to include but then researching, writing, and editing for different audiences and media types is a different matter.

You need to understand your target audience and write accordingly.  Pulling content into a logical order so that you form a story and make it engaging enough that people read through to the end. 

No pressure then!

Research shows that customers need to identify with a brand.  In most cases, the first impression of your company will be from your content writing.  Get this wrong and you don’t get a second chance to make a good first impression.  In this digital age, content is a major medium, so it’s important to ensure you get it right and build that trust with potential new customers and continued loyalty with your existing customers.

Customers are more drawn towards article type content instead of adverts.  Therefore, the importance of having good content has never been higher.  Articles and blogs allow you to use your own voice and style and show your brand and personality.  This means, that customers can then relate to you on a personal level.  They feel that you understand their needs and want to work with you or buy your products and services.

Let me help you create your content. With 30+ years of experience in the corporate world, I’ve written and edited numerous articles and training material. I’ve now used my skills to develop my website, which is SEO compliant and started writing my own blog posts.

I’ve been writing for years and have helped craft numerous newsletter articles, online training material and blog posts.  It’s something I really enjoy, so take the pressure off yourself and let me write your content.